Real Estate Photography Statistics You Need to Know in 2023
As a realtor, you know that selling a property can be a challenging task.
You need to showcase the property's best features and highlight why it's worth the investment. And when it comes to marketing a property, real estate photography can make a significant difference.
In this article, we'll be discussing the statistics that prove how crucial real estate photography is for realtors, and why you should be investing in it.
The Power of Visuals in Real Estate
Real estate photography has become a critical marketing tool in the real estate industry. In fact, research shows that homes with professional photos sell faster and for higher prices than those with amateur photos. It is no wonder that the use of real estate photography by realtors has been steadily increasing over the years.
As humans, we process visuals faster than any other form of information. According to studies, the human brain processes images 60,000 times faster than text. And when it comes to real estate, the power of visuals is undeniable. Listings with high-quality photographs receive 61% more online views than those without. This indicates that professional photos can attract more potential buyers to a listing, resulting in a quicker sale.
According to a recent survey by the National Association of Realtors, 87% of home buyers found photos to be the most useful feature on real estate websites, and they spend 60% of their time viewing images, compared to only 20% of their time reading the description of the home.
Realtors' Perception and Usage of Real Estate Photography
In a recent survey by the National Association of Realtors, 72.2% of realtors stated that they believe professional photography is essential in marketing themselves as agents to potential sellers. In the same survey, 89% of homebuyers said that photos were the most crucial factor when looking for a home online. The survey also found that listings with professional photographs received more online views and led to faster sales.
The use of real estate photography by realtors has been on the rise. According to the same National Association of Realtors survey mentioned above, 61% of realtors hire professional photographers to take photos of their listings.
The survey also found that realtors who used professional photography were more likely to have faster sales and higher selling prices. In fact, homes that were marketed with professional photos sold for an average of 47% more per square foot than homes marketed with amateur photos, or anywhere from $3,400-$11,200 more depending on the size of the home.
And finally - our minds are blown by this statistic - realtors who hire a professional photographer for their listings earn twice as much commission compared to others.
Impact of Using Professional Real Estate Photography
Professional photography not only attracts more potential buyers, but it also helps to sell properties faster. Listings with high-quality photographs sell 32% faster than those with low-quality photographs.
Professional real estate photography can help set a listing apart from the competition. It can showcase the property in the best possible light and highlight its unique features. Additionally, professional photos can help evoke an emotional response from potential buyers, creating a sense of desire and urgency to see the property in person.
Furthermore, professional photography can also help establish a realtor's brand and reputation. By providing high-quality marketing materials, a realtor can show potential clients that they take their job seriously and are committed to providing the best possible service.
Aerial real estate photography continues to evolve and improve real estate marketing, and according to MLS statistics, aerial photography contributes to homes selling 68% faster than those without.
Virtual Tours and Video Content
Virtual tours and video production are becoming increasingly popular in the real estate industry. According to a study by Redfin, properties with virtual tours sell an average of 10 days faster and for $9,000 more than homes without. Realtor.com also conducted a study on the effectiveness of professional virtual tours, and found that homes with virtual tours received 87% more views. Additionally, homes with video content receive 100% more views than homes without, according to a Zillow report.
Here at CLT360 Media, we think the statistics speak for themselves.
We understand the importance of professional real estate photography in marketing your properties effectively. Our team of skilled photographers and videographers can help you create stunning visual content that showcases your listings in the best possible light. By investing in high-quality visual content, you can attract more potential buyers and sell your properties faster.
Contact us today to learn more about our real estate photography, aerial photography and videography, Matterport virtual tours, and home measurement services and take the first step towards maximizing your sales potential. Don't miss out on the opportunity to make your listings stand out in a crowded market.
