Real Estate Photography: Why Hiring a Professional Is Worth the Investment
In the digital age, real estate photography has become an essential part of the marketing process for property sales.
The quality of the images used to showcase a property can make a significant impact on the potential buyer's interest in the property. While some people believe that taking pictures with their smartphones is enough to get the job done, hiring a professional real estate photographer is worth the investment.
In this article, we'll go over why hiring a professional real estate photographer is worth it and how it can help increase the likelihood of selling a property quickly and at a higher price (with plenty of statistics to boot!)
First Impressions Matter
When it comes to listing a property online, just like your dating profile, first impressions are everything. The images that are used to showcase the property are often the first thing that potential buyers see. This means that the quality of the images can make a significant impact on the potential buyer's decision to view the property in person.
According to a survey conducted by the National Association of Realtors, 97% of home buyers use online platforms to search for homes, emphasizing the importance of high-quality photos in real estate listings.
A study by VHT Studios found that 98% of buyers rank photos as the most important feature when searching for homes online, followed by detailed property information and virtual tours.
Professional Equipment and Experience
Professional real estate photographers have the necessary equipment and experience to take high-quality images of a property. They have a good understanding of how to use lighting, angles, and composition to make a property look its best. They also have the technical know-how to properly edit the images to ensure they look their best.
A report by Zillow Group found that homes with high-quality photos receive 2.3 times more views than homes with poor-quality photos. Additionally, homes with more photos sell faster than homes with fewer photos.
Higher Property Value
Investing in professional real estate photography can increase the perceived value of a property. By providing high-quality images, potential buyers are more likely to perceive the property as being more valuable. This can lead to a higher selling price and a faster sale.
A study by Redfin found that homes with professional photography sell faster and for higher prices than homes with amateur photos. On average, homes with professional photos sold for $3,400-$11,200 more than homes with amateur photos.
Use of Drones for Aerial Photography
Professional real estate photographers can also provide aerial photography of the property using drones. This can provide a unique perspective of the property and its surroundings, which can be used to attract potential buyers. Acquiring and maintaining a Part 107 license from the FAA for commercial drone photography is a difficult process, but hiring a professional aerial photographer can pay off in dividends.
A report by MLS statistics found that homes with aerial images sell 68% faster than homes with standard images, and a study by Redfin found that homes with aerial photography sold for 4.2% more than homes with only ground-based photos.
Read more about why aerial photography is crucial for your listings:
How Aerial Photography Can Transform Your Charlotte Real Estate Listing
Real estate photography is a crucial aspect of marketing a property.
It helps to showcase the best features of a property and attract potential buyers. Hiring a professional real estate photographer is worth the investment, as they have the expertise, equipment, and experience to produce high-quality images that can make a property stand out from the competition. By choosing to work with a professional, you can ensure that your property is presented in the best possible light, increasing its chances of selling quickly and at a higher price.
Contact us now to elevate your listings and help you stand out from the competition. By investing in high-quality real estate photography, you can increase your chances of closing deals quickly and at a higher price point.
FAQs
How much does it cost to hire a professional real estate photographer? The cost of hiring a professional real estate photographer can vary depending on the location and the photographer's experience. On average, it can cost between $200 and $500 for a photo shoot.
How long does a typical photo shoot take? A typical photo shoot can take anywhere from 1-3 hours, depending on the size of the property.
Can I use my smartphone to take real estate photos? While it is possible to take real estate photos with a smartphone, the quality of the images will not be as good as those taken by a professional photographer.
How soon after the photo shoot can I expect to receive the images? The turnaround time for receiving the images can vary depending on the photographer. On average, it can take 1-3 days to receive the edited images. At CLT360, we guarantee next day delivery for all real estate photography packages.
