Virtual Tours Continue to Revolutionize the Real Estate Industry

As the real estate industry continues to evolve,

it is increasingly turning to technology to enhance the buying and selling experience. One such innovation that has been gaining traction in recent years is Matterport virtual tours. In this article, we will explore the benefits of using Matterport virtual tours, use cases for 3D virtual tours, and why they are quickly becoming an essential tool for real estate marketing.

Matterport is a 3D imaging platform that allows for the creation of immersive virtual tours of properties. With advanced camera and software technology, professional photographers are able to capture highly detailed and accurate 3D models of spaces, giving potential buyers a more realistic and comprehensive understanding of a property.

For real estate professionals looking to take advantage of virtual tours, CLT360 Media offers a wide range of video production services, including virtual tours and home measurements. You can schedule a virtual tour appointment here.

Benefits of Matterport Virtual Tours

Matterport virtual tours offer several benefits to both buyers and sellers in the real estate industry. Here are some of the top advantages:

Convenience and accessibility for buyers

With Matterport virtual tours, potential buyers can view a property from anywhere and at any time. With the increase of southward-migration from northern states, this is especially convenient for out-of-town buyers who are unable to physically tour the property in person. The immersive 3D experience allows buyers to navigate the property and explore its features as if they were physically present, giving them a better sense of the space and layout.

Improved understanding of a property's layout and design

Traditional photography can only show so much of a property's layout and design, often leaving buyers with questions about the flow and functionality of the space. Matterport virtual tours provide a comprehensive view of the property, allowing buyers to understand how different rooms and areas of the property connect and relate to each other. This can help buyers visualize how they might utilize the space and make more informed decisions about whether the property is a good fit for their needs.

Increased engagement and interest from potential buyers

Matterport virtual tours provide an engaging and interactive experience for potential buyers, which can increase their interest and emotional connection to the property. According to a study by Realtor.com, listings with virtual tours receive 87% more views than those without. This can result in more qualified leads and a higher likelihood of the property selling quickly.

Use Cases for 3D Virtual Tours

Home Sales: Matterport virtual tours are an excellent tool for selling homes. Virtual tours provide a 360-degree view of the home, allowing buyers to virtually walk through the property at their convenience. Buyers can explore the layout and design of the property from the comfort of their own home, saving them time and energy.

Rental Properties: Matterport virtual tours are also helpful for landlords and property managers who want to showcase rental properties. Virtual tours help to attract more qualified leads, reducing the number of in-person showings required.

Luxury Properties: Matterport virtual tours are particularly useful for showcasing luxury properties. These often have unique features and amenities that are difficult to capture with traditional photos. Virtual tours can highlight these features in a way that is immersive and engaging, allowing potential buyers to experience the luxury property as if they were there in person.

The Impact of Virtual Tours on Real Estate

Competitive advantage for real estate professionals

Real estate agents who offer Matterport virtual tours to their clients have a competitive advantage in the industry. These tours provide a more engaging and realistic experience for potential buyers, which can lead to increased interest and faster sales.

Increased efficiency and faster closing times

Matterport virtual tours can save real estate professionals time by allowing them to show properties to multiple clients at once. This can lead to faster closing times and increased efficiency in the sales process.

The potential for increased property values and ROI

According to a study by Redfin, homes that feature virtual tours sell for an average of $9,000 more than homes without them. Additionally, homes with virtual tours tend to sell faster than those without. This means that investing in Matterport virtual tours can potentially lead to increased property values and return on investment for real estate professionals and their clients.

The future of real estate is undoubtedly tied to virtual technology, and Matterport virtual tours are at the forefront of this movement.

We have discussed the many benefits and use cases of virtual tours in real estate. They provide convenience and accessibility for buyers, improve understanding of a property's layout and design, and increase engagement and interest from potential buyers.

To get started, contact us now and let’s begin providing your clients with a top-notch experience, and keeping you ahead of the competition in an ever-changing industry. If you're a real estate professional, it's time to embrace virtual tours and make them a core part of your marketing strategy.