A Guide to Matterport Virtual Tours and Video Tours
In the world of real estate marketing, virtual tours and videos have become increasingly popular in recent years.
In the past couple articles, we have taken a look at the importance of increasing real estate marketing efforts in the Charlotte area. Not only do real estate videos and 3D tours offer a convenient way for buyers to view properties from the comfort of their own homes, but they also provide a more engaging and interactive experience than traditional photos. Let's take a look at two popular options for real estate virtual tours: Matterport virtual tours and professional video tours.
Pros
Improved understanding of property layout and design: Matterport virtual tours allow potential buyers to get a full sense of the property’s layout and design, which can be difficult to grasp with traditional photos.
Convenience and accessibility for buyers: 3D Virtual tours can be accessed from anywhere, at any time, making it more convenient for buyers to preview a property.
Increased engagement and interest from potential buyers: Virtual tours have been shown to increase engagement and interest from potential buyers, leading to a higher likelihood of a sale. According to a recent study by Realtor.com, listings with virtual tours receive 87% more views than those without.
Cons
Technical difficulties and costs: Matterport virtual tours require specialized equipment and software, which can be costly and time-consuming if you do them yourself.
Balancing virtual tours with traditional showings: While virtual tours can be useful, it’s important to strike a balance with traditional showings, which can provide a more personal experience for potential buyers.
Time-consuming to view: Even with advances in technology, it still takes a lot longer to click through a virtual tour than to watch a walkthrough video.
Pros
Short form content: Professional video tours can provide a quick overview of the property, making it easy for potential buyers to get a sense of the space.
Shareable on multiple platforms and social media: Videos can be easily shared on various platforms, increasing their visibility and reach.
Help create an emotional connection with the property: Video tours can help potential buyers connect with the property on a more emotional level, leading to a higher likelihood of a sale. A great video tour tells a story of the home, and helps buyers envision their new life there.
Market yourself to future clients: According to a study by the National Association of Realtors, 73% of homeowners prefer to work with a real estate agent who uses video to market their properties.
Cons
Empty homes/spaces will not look as inviting as staged virtual tours: Professional video tours may not be as effective for empty homes or spaces, which can look less inviting without virtual staging.
Cloudy exterior footage does not look as good: Weather can impact the quality of exterior footage, making it difficult to capture the property in the best light. On an overcast day, it might be best to steer clear of a video walkthrough, or reschedule for a sunnier day.
When it comes to real estate photography, both Matterport virtual tours and professional video tours offer unique advantages and challenges.
Contact us today to schedule your shoot and start taking your real estate marketing to the next level. It’s important to work with a professional real estate photographer to determine the best strategy for marketing your property and achieving a successful sale. If you're interested in learning more about virtual tours or professional video tours, CLT360 Media offers a variety of real estate photography and video production services.
Ultimately, the best approach will depend on the specific property and the needs of the seller. We can help you showcase your properties in the best possible way, whether you're looking for Matterport virtual tours or professional video tours.
